information architecture
To create a building that will stand for years to come, you start at the bottom - in the dirt and rocks, concrete and steel. It's not the most glamourous work, but it's the most important part of the entire project. Without it, you can't build much of anything.
Similarly, Information Architecture (IA) is the practice of developing the foundation upon which successful information systems are built. It's the art and science of developing the organizational "blueprint" for how people will interact with your product to access the information they need.
Developing an Information Architecture
Our IA Service is a multi-step, iterative process by which the organization, navigation, and understandability of your information system is defined, refined and, if desired, tested to make sure your customers can successfully use your product. It's based on an understanding of your business goals, your intended users and their needs, and the environment in which the product will be used.
A study revealed that 66 percent of respondents rarely - if ever - return to a website where they have a negative experience. Ease-of-use and simple navigation were two primary factors in creating a positive experience.Enterpulse, May 2002
The end result is a collection of site map diagrams and interface prototypes designed to illuminate the structure and organization of the information that will be presented to users.
If your customers can't find the information they're looking for, then it isn't really there. Build your system on a solid foundation, help people find what they're looking for, and watch your business succeed.