Contextual Research for New Student Data System

A national standardized testing company planned to launch a new information system in August of 2011. This system was intended to be a comprehensive online tool that would provide real-time access to data and information for schools, districts, states and approved educational organizations and was intended to be used by educators in helping students achieve education and workplace success.

Representing a fundamental shift in report data access and presentation, the new system was seen as a necessary modernization of the company’s business practices, and it needed to be implemented correctly. To be successful, the effort needed to maximize the usefulness, usability, and value of the system for users, needed to ensure an effective return on investment for the company, and needed to mitigate the amount of risk associated with such a significant business change.


To meet project goals, Inovdesigns was contracted to conduct Contextual Interviews with District Administrators, Principals, Academic/Guidance Counselors and Teachers to help the company better understand the data, information, and functionality needs of intended users. Research findings were synthesized into a set of core user personas that were used to help frame discussions and prioritization of product functionality.

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