home & abroad case study
Home & Abroad, Inc. was developing a new approach to travel by creating a social, web-based travel planning application that would take into account individual travelers' likes/dislikes, interests, needs, etc. and recommend places to go and things to see based on that unique information.
They had a top-gun development team but needed to supplement that capability with top-notch User Experience expertise. Enter Inovdesigns, Stage Left.
Process and Approach
We provided the following services for the Home and Abroad application:
- Information Architecture
- User Interface Prototyping
Business Benefits
Adopting an interative, user-centered approach to designing the application allowed Home & Abroad to quickly design, analyze, and refine a dynamic, user-friendly approach to capturing traveler information and using that data to find recommended travel and travel-related product information for over 85 destinations worldwide.
And it's apparently working; in 2006, Expedia, Inc. (one of the world's leading online travel companies) entered into a partnership with Home & Abroad to offer this unique - and usable - way to plan vacations to their millions of global users.
View the Home & Abroad website (opens in new window)