Some of Our Happy Customers

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Inovdesigns partners with Cry Baby Design to redesign Asthmapolis.com, a new kind of disease tracking and reporting service that enables patients and researchers to work together to help improve public health.

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We've worked with many different clients across numerous industries, and the services we've performed are just as varied: user interface design, design strategy, corporate training... we can help you, too.

And to prove it, here's a sampling of some of the clients we've worked with over the years. Have any questions about our client work or industries/domains we've worked in? Please don't hesitate to contact us

Featured Case Studies


Additional Clients

Benefits of Working with Us

Working with Inovdesigns is different than working with other vendors - we're not just all about profit, we're about value. Our focus is on solving your unique business problems by applying our expertise in User Research, Product Strategy, and User Interface Design.

We work to minimize project risk and to improve the quality of your decisions by providing you with a working model of the interfaces that will drive the system, application, or product you're creating. As a result, you'll be better able to communicate with your developers, your team members, and your customers.

We know that an incredible amount of time, energy, and money has been spent on your business and we'll give it that same level of attention. We won't try to sell you some packaged solution or standardized design templates. We'll work with you to help your business - and your customers - succeed.

We believe that successful customers make for a successful business. Even if you don't agree with that, there's really no harm in having happy, successful customers, is there?

Client Testimonials

  • "Bill is a detail oriented human factors expert... highly professional in his work and relationships with clients and partners. I have worked with Bill for many years and his work is of the highest quality."

    Chris Smaldone, Vice President of Microsoft Business Solutions, Statera, Inc.

  • "Watching Bill guide his people through the design and documentation of a massively complex eCommerce site's functionality impressed upon me how capable and focused he was. He's the kind of guy you enjoy having a meeting with if you can believe it, and he motivates co-workers both with his easy going charm and his dogged dedication to duty. Bill's skills are top notch and his experience broad. Beyond all that is his ability to deal smoothly and successfully with clients."

    Don Wrege, Production Manager at Click Point Ranch

  • "Bill is an exceptional User Experience consultant. He has a deep knowledge of his subject area that he translates efficiently, professionally and creatively into excellent solutions for his clients. He can make artwork out of chaos. He is also a fabulous person to work with -- friendly, knowledgeable, organized, professional and fun. He's worth every penny. Your business will get back what it invests in Bill's services 10-fold."

    Sarah Gilbert, Senior Project Manager at Oppenheimer Funds

  • "Bill is one of those people who reminds me of why I should go to experts.... He is passionate about what he does and brings more value to a project than any other single person. I would recommend Bill for any step in interface development and testing as he puts his all into any every project and delivers fantastic results."

    Derek Stanley, Consultant at Flatirons Solutions Corporation

  • "I can't thank Bill enough for making re-design projects and the testing process so much fun. He is truly a sweet, fun, hardworking, honest and entertaining person to work with... Because he is an expert in understanding how people think and navigate on websites, using his advice will reduce your support calls/emails."

    Constance Slippy, Sr. Manager, Web Services at RE/MAX


If you have any questions or would like to learn more, please contact us.

Dex Media Case Study

dex intranet screenshotDex Media launched a corporate intranet portal in 2002 and soon realized that they were suffering, like most corporate intranets, the effects of unmanaged growth.

Navigation was confusing, document management was non-existent, Search was just plain "broken," and no one trusted that the information that they did manage to find was valid.

The technology was implemented for technology's sake, and users were left to muddle their way through.

So in 2005, they hired Inovdesigns to help them redesign the intranet "the right way:" by using the technology to support users' needs.

Process and Approach

Our approach to developing and executing on this particular Enterprise Information Architecture project included:

  • Contextual Interviews / Observations, User Surveys, and Usability Testing
  • Information Architecture and User Interface Prototyping
  • Search Strategy Analysis and Design
  • Document Management Strategy Development
  • Intranet Governance Methodology Development

Business Benefits

The results of our efforts left Dex Media with a clear development path for implementing a simplified core Information Architecture, advanced functionalities for a more personalized- and customized-approach to information management, a faceted browsing strategy to help users find over 15,000 documents, and a governed approach to managing future growth.

Fiserv ISS Case Study

fiserviss screenshot FiservISS was transitioning their business and technology platform away from a java-based solution to one built on Microsoft.NET.  As an investment firm, FiservISS (now LincolnTrust Company) not only allows investors to access and trade holdings in mutual funds, but also provides a channel for investors to access a substantial number of non-traditional assets such as LLCs, loans, and rare collectibles

As a data provider, FiservISS services both individual investors and financial representatives and in order to manage development complexity, the business wanted to try to keep both interfaces as similar as possible.

Process and Approach

Inovdesigns was specifically brought in by the FiservISS team because of our capability to develop interactive prototypes to flush out business and user requirements. The complexity of the system and the user interactions required to manage the financial data for hundreds of accounts required an iterative, agile approach to designing and developing the UI.

In addition to Information Design, Interaction Design, and Usability expertise, we also provided:

  • User Experience Strategy
  • Content management/governance consulting
  • UI Design guidelines/best practices

Business Benefits

Incorporating interactive prototypes into the development process allowed the business to rapidly evaluate and communicate suggested design solutions for a number of complex user interactions throughout the entire application.

Home & Abroad Case Study

home and abroad screenshot Home & Abroad, Inc. was developing a new approach to travel by creating a social, web-based travel planning application that would take into account individual travelers' likes/dislikes, interests, needs, etc. and recommend places to go and things to see based on that unique information.

They had a top-notch development team but needed to supplement that capability with top-notch User Experience expertise. Enter Inovdesigns, Stage Left.

Process and Approach

We provided the following services for the Home and Abroad application:

  • Information Architecture
  • User Interface Prototyping
  • User Experience Strategy

Business Benefits

Adopting an interative, user-centered approach to designing the application allowed Home & Abroad to quickly design, analyze, and refine a dynamic, user-friendly approach to capturing traveler information and using that data to find recommended travel and travel-related product information for over 85 destinations worldwide.

And it apparently worked; in 2006, Expedia, Inc. (one of the world's leading online travel companies) entered into a partnership with Home & Abroad to offer this unique - and usable - way to plan vacations to their millions of global users.



bullet  View the Home & Abroad website (opens in new window)

The Piton Foundation Case Study

piton foundation screenshot The Piton Foundation develops and implements programs to improve public education, expand economic opportunities for families, and strengthen low-income neighborhoods in Denver. In 2002, they added the capability for Researchers, Policy Makers and Grant Writers to analyze data about Denver's neighborhoods in order to support program development efforts.

Although neighborhood data was now available, users were finding it difficult to access and use. In addition, The Piton Foundation realized that their user base was transforming, but they weren't quite sure how it was changing or what their users now needed from the site.

Process and Approach

We worked with the Piton Foundation to establish an iterative, user-centered approach to redesigning the website including:

  • User Surveys and Focus Groups
  • Usability Testing
  • Information Architecture and User Interface Prototyping
  • Creative Design

Business Benefits

Usablity test results on the redesigned information architecture and interactive prototypes revealed across-the-board improvments in navigation, information organization, and data interaction for both casual and advanced users.



bullet  View the Piton Foundation's website (opens in new window)