Experts in the Engineering, Art, and Psychology of User Interface Design

The employees and contractors of Inovdesigns have multi-disciplinary skills in Human Factors, Usability, Information Architecture, Information Design, Interaction Design, and Graphic Design.

Successful design and development projects require expertise in many different disciplines. Often, large teams are created with many different people who are each experts in their own discipline. On these teams, each person is responsible for his or her "piece of the pie" and work gets handed "over the wall" to the next team member when a different discipline needs to be applied to the problem. Cross-discipline problems and issues are typically resolved in excruciatingly long, mind-numbing meetings. We don't do things that way...

Multi-Disciplinary Approach:  How We Do The VooDoo That We Do

We believe that a multi-disciplinary approach to design is a crucial component for success, but we hate unnecessary meetings. That's why our team members themselves are multi-disciplinary experts in Engineering, Art, and Psychology.

With expertise in numerous disciplines, our people are able to integrate those different disciplines into producing a solution much more quickly and effectively than we could by employing a more traditional "over the wall" approach. By hiring people with multi-disciplinary backgrounds and by creating integrated, multi-disciplinary teams, we've found that we can avoid a lot of the problems that plague many development teams - problems that traditionally require excessive amounts of communication and documentation to solve.

And the types of projects we work on often require both structure and creativity; documented business constraints as well as a desire to "push the envelope." As a result, we've spent a lot of time developing ways to allow our process framework to be as flexible as possible. Doing so gives us the freedom to shape our processes to meet the particular needs of whatever project we're working on.

Our Philosophy

We believe that technology should be fitted to the tasks that people need to do and support them in meeting their goals. Technology should not be developed and used just because it can be. We shouldn't use technology for technology's sake, we should use technology for the sake of people.™

So no matter what we're designing - the UI for a web application, screens for a wireless information device, a touchscreen interface or an interactive voice response (IVR) system - we're committed to helping users succeed in using your products and we're committed to helping you succeed as a business.

B2C, B2B, the "Wireless Web," e-Whatever. Our goal remains the same: make technology easier for people to use.